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Dirty 'Ads' scandal: Google boycotted, stock plummeted

26/03/2017 10:00 GMT + 7

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According to Bloomberg, Google's stock looks for a weekly demonstration week that is available in historical activity. All five consecutive drops have caused this business $ 800 reduction. At some point in the last trading session of the week, this stock fell by 9%. Earlier, in 2013, Google has the time to become rare stock at $ 1,000 per share. Google is discounting a large number of clients around the world because they think their ads have bad content. The latest names to join the YouTube ad group - 1 Google product - Starbucks and Pepsi.

Many bad content appear on Youtube of Google. A number of major companies, including PepsiCo, Walmart and Starbucks, have confirmed their use of the YouTube advertising service last week after the WSJ found that Google's automated programs had branded the brand. They go to unhealthy videos, even placed next to racist content. The decision of these companies was made despite the apology from Google as well as commitment to overcome. Some businesses even announced they would stop buying Google advertising packages linked to third party websites. . Earlier, a number of major corporations in the world, including AT & T and Verizon, GSK, and Enterprise, also announced the withdrawal of all non-search ads from its platforms. Google ..

Google faces unprecedented wave of boycotts. Big names such as Toyota, Volkswagen, Audi, HSBC, Royal Bank, Lloyds, McDonald's, Aviva and other media companies such as BBC, Channel 4 ITV, Guardian ... also ended their partnership with Google after The Times. Their ads are shown with negative content like racism, terrorism or anti-Semitism. Doctors of the Medical University Hospital guide the exercises when you urinate to help prevent bladder cancer Handbook

Until now, Google has officially apologized to the customers and committed to the above advertising problems will be quickly overcome. However, many experts are concerned, Google's measures are not enough to reassure businesses and the scandal could lead to a global crisis in the field of advertising because of the seriousness of the incident. Malicious content not only affects the branding of participating businesses, but can also be a source of financing for extremists and may increase the uncertainty in the world.

A number of large corporations around the world boycott Google. Some analysts have downgraded Google this week, no longer recommending buying this stock as the wave of boycott has spread around the globe with the participation of hundreds of leading brands. Google is currently the largest online advertising company in the world, with tens of billions of dollars in sales in the US and UK markets alone. In recent years, investors have set a high expectation on Google thanks to strong revenue growth from desktop and mobile advertising. Youtube is a thriving segment of Google thanks to the ad trend in the world with the decline of traditional TV channels.